Why do I choose to work with women?

May 13, 2020

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Well, while I do work with both men and women, I choose to focus on women because, in short, they carry the bulk of the mental load.

Mental load. It’s the term for the fact that women basically project manage the home/personal lives of their family.

Now, don’t get me wrong – I think many men are amazing at carrying their weight in the house. My husband cooks most nights when he’s home, cleans up around the house, and encourages me to use things like Instacart (when I can get a spot these days!) to make my life easier.

That said, no matter how awesome your partner is, chances are you carry the bulk of the mental load.

Especially once you have kids.

And by that, I mean, keeping track of kids’ doctor’s appointments, the need to purchase new clothes for a growing kid, knowing when to buy diapers, figuring out how to potty train, orchestrating family visits for the holidays, figuring out when and how to sleep train a baby, finding a new nanny or after-school program for your kids, figuring out what you’re going to do for birthday parties, and on. and on. and on.

The countless tiny tasks that feel like they don’t add up to much – but take up oh so much time and energy.

I love helping women build a system they can trust to manage allllll the tasks and get them done – and not get buried underneath them.

So, an email like the one I got from my incredible client Emily recently made my day/life:

“The biggest thing so far is the mental load that has been lifted – I feel lighter and more at ease because I know when certain things are going to happen so I get less anxious about them…[O]verall, a game-changer.”

Emily is the founder of @mynestwell, a fertility wellness coach, mama of a tiny one, and the wife of someone currently caring for COVID patients in NYC – so, basically, an all-around superstar with a lot on her plate. And yet – she can feel lighter. You can, too.

If you want some of what Emily’s talking about, check out ways we can work together and let’s figure out how I can help you “feel lighter.”

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